is not botox or face fillers but just old fashioned Ponds cold cream. Kylie reveals that she began to use the £3.99 beauty staple on the advice of her mother Carol, ‘It’s really changed my skin,’ she told the News of the World. ‘It’s all I really use. It’s such an old classic.”
The lotion, which has been around for 100 years, sells for £3.99 for a 75ml pot in Boots.It is based on a cleanser used in Greece almost 2,000 years ago – an emulsion of water and certain fats.
Yesterday Pond’s, which is owned by multi-national company Unilever, said there had been a staggering reaction to Miss Minogue’s comments. Sales were up by 120 per cent. ‘We’re calling it “the Kylie effect”, and it has been dramatic, to say the least,’ said a spokesman.
Ponds Cold Cream Cleanser, 75ml, £3.99 www.boots.com