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Pirelli Calendar 2013 first look

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Those expecting the usual display of nudity and sexuality Pirelli is famous for may be in for a surprise: initial behind-the-scenes images show something else entirely. McCurry’s calendar focuses on the humanitarian efforts of 11 women from Petra Nemcova to Liya Kebede, a brave new direction that – we assume – aims to use the calendar’s popularity to raise awareness of the issues they support and show another side of the models to the public. The calendar also includes an eight-months-pregnant Adriana Lima.

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